Head of Communication, Marketing & Advocacy
Head of Communication, Marketing & Advocacy
Salary:
235000 - 235001
/ Year
Contract Type:
Permanent
Location:
Brisbane - QLD
Industry:
Professional
Reference:
3993935
Contact Name:
Adrian Holder
Contact Email:
adrian@publicsectorpeople.com.au
Date Published:
16-Dec-2025
Head of Communications, Marketing & Advocacy – Sunshine Coast Council
Executive Leadership Role | Sunshine Coast Region | Non-Award Contract | Salary Circa $235,000 TRP
Public Sector People are partnering with Sunshine Coast Council to appoint a Head of Communications, Marketing & Advocacy, a pivotal leadership position responsible for shaping Council’s brand, reputation, strategic communications and external engagement across one of Australia’s fastest-growing and most sustainable regions.
This role will suit an executive communications leader with a passion for public value, community impact and strategic influence.
The Role:
Reporting to the Director Business Transformation & Performance, you will lead Council’s integrated communications, marketing, media and advocacy functions, ensuring clear alignment with organisational priorities and the vision for the Sunshine Coast to be Australia’s most sustainable region: Connected. Liveable. Thriving.
You will set the direction for Council’s Strategic Marketing & Communication Plan, lead high-performing teams, guide media and reputation management, and drive coordinated advocacy efforts that elevate the region’s interests at state, federal and industry levels.
Key areas of responsibility include:
About You:
You are a seasoned communications, marketing or public affairs leader with demonstrated experience advising Executive and political stakeholders in complex, high-profile environments.
You will bring:
Why Join Sunshine Coast Council?
The Sunshine Coast is a UNESCO-designated biosphere reserve and one of Australia’s most dynamic and prosperous regional economies. This role provides the chance to shape the region’s narrative, champion strategic opportunities, and lead high-impact communication and advocacy initiatives in the lead-up to the Brisbane 2032 Olympic & Paralympic Games and beyond.
Council offers:
For a confidential discussion, contact:
Adrian Holder – Lead Consultant, Public Sector People
0410 510 431 | adrian@publicsectorpeople.com.au
Applications close Sunday 18th January 2026 at 11:00pm AEST.
Executive Leadership Role | Sunshine Coast Region | Non-Award Contract | Salary Circa $235,000 TRP
Public Sector People are partnering with Sunshine Coast Council to appoint a Head of Communications, Marketing & Advocacy, a pivotal leadership position responsible for shaping Council’s brand, reputation, strategic communications and external engagement across one of Australia’s fastest-growing and most sustainable regions.
This role will suit an executive communications leader with a passion for public value, community impact and strategic influence.
The Role:
Reporting to the Director Business Transformation & Performance, you will lead Council’s integrated communications, marketing, media and advocacy functions, ensuring clear alignment with organisational priorities and the vision for the Sunshine Coast to be Australia’s most sustainable region: Connected. Liveable. Thriving.
You will set the direction for Council’s Strategic Marketing & Communication Plan, lead high-performing teams, guide media and reputation management, and drive coordinated advocacy efforts that elevate the region’s interests at state, federal and industry levels.
Key areas of responsibility include:
- Providing high-level strategic advice to the Mayor, CEO, Councillors and Executive on communication, marketing and advocacy priorities.
- Leading the development and implementation of Council’s Strategic Marketing & Communication Plan.
- Overseeing media, digital, marketing, brand, social media and design functions, ensuring consistent, high-quality output.
- Managing emerging issues proactively to protect and strengthen Council’s reputation.
- Monitoring community sentiment, media trends and political developments to inform strategy.
- Leading the development of advocacy strategies, frameworks and governance structures.
- Preparing high-quality briefings, submissions, funding applications and investment-ready proposals.
- Building strong partnerships across government, industry and community sectors.
- Championing Council’s values and fostering a high-performance, service-driven culture.
About You:
You are a seasoned communications, marketing or public affairs leader with demonstrated experience advising Executive and political stakeholders in complex, high-profile environments.
You will bring:
- Formal qualifications in communications, marketing, public relations or related discipline (postgraduate desirable).
- A proven track record of delivering integrated communications, marketing and/or advocacy strategies for a large organisation or level of government.
- Experience leading multidisciplinary teams and aligning brand, media, digital and strategic communications functions.
- Strong capability in navigating ambiguity, managing emerging issues and providing clear, influential advice.
- Excellent relationship-building capability across public, private and community sectors.
- High-level written communication skills and experience preparing briefings for elected representatives and senior executives.
- A values-driven leadership style aligned to organisational excellence, community service and collaborative partnerships.
Why Join Sunshine Coast Council?
The Sunshine Coast is a UNESCO-designated biosphere reserve and one of Australia’s most dynamic and prosperous regional economies. This role provides the chance to shape the region’s narrative, champion strategic opportunities, and lead high-impact communication and advocacy initiatives in the lead-up to the Brisbane 2032 Olympic & Paralympic Games and beyond.
Council offers:
- Significant strategic influence at an executive level
- A collaborative and purpose-driven organisational culture
- Strong alignment to sustainability, community wellbeing and organisational excellence
- Outstanding lifestyle benefits across one of Australia’s most desirable regions
For a confidential discussion, contact:
Adrian Holder – Lead Consultant, Public Sector People
0410 510 431 | adrian@publicsectorpeople.com.au
Applications close Sunday 18th January 2026 at 11:00pm AEST.
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