Welcome Clara, Our New Head Of Marketing

    By Emily Harris

    ​This week we welcomed Clara Braunger De Vasconcelos to both Public Sector People and Design & Build, who has joined the business as our new Head of Marketing. Clara has extensive experience in strategic marketing across a range of industries and has a unique understanding of the role e-commerce plays in growing an organisation's market share. Clara's knowledge and experience are a great asset to PSP and D&B's overall marketing efforts and will help cement our position as the most trusted agency in Australia. To find out more about Clara’s new role and her goals for the marketing team moving forward, read her answers below: 

    Welcome, Clara! What was it that attracted you to join Public Sector People?

    I love the company values and culture- especially the emphasis they put on doing the right thing by everyone they interact with (colleagues, candidates, clients)! Although I’ve never worked in recruitment before, I am a big fan of the industry. My friends always ask for my help with job hunting, interview and CV preparation and I always love to help them. 

    Can you tell us a little bit more about your new role as Head of Marketing?

    As Head of Marketing, my main objectives will be to develop the Marketing Strategy and the future growth of the Marketing team. There are many opportunities in terms of Marketing automation, database segmentation, new marketing channels and content and I am super excited to start my journey here. 

    We are currently working within a candidate-driven job market. From a marketing perspective, what opportunities and challenges does this present to recruitment companies moving forward?

    I believe one of the key Marketing strategies will be around mapping our potential candidates’ journey and their professional needs. Once this picture is clear we can deliver highly relevant content to them and provide accurate and honest communication to them, which contributes to building a relationship based on trust. 

    What does building trust mean to you?

    For me, building trust means showing people that you are genuine, especially when helping clients and candidates. For example, showing genuine care towards candidates means not only investing time into helping them find a job but also support them during the whole recruitment journey. That includes checking in once they’ve started a new role and seeing how they’re doing.

    How do you think a recruitment organisation can effectively demonstrate trust – especially with their clients and candidates?

    I think recruitment organisations can demonstrate trust on a daily basis through every piece of communication they produce and every interaction they have. Our communication needs to be consistent, frequent and focused on the needs of our stakeholders in order to effectively demonstrate trust. 

    Do you have any key goals for the D&B marketing team over the next year?

    Develop and implement a winning Marketing strategy for both Design & Build and Public Sector People. This includes hopefully growing our own marketing team, as we develop our content and client and candidate database further and expand the business overall.

    What’s one food item you can’t live without?

    Brazilian cheese bread (Pão de queijo)- if you’ve never tried it, you’re missing out. It’s just amazing!

    When you’re not at work, where can we expect to find you?

    Usually at home cooking with my friends or at the park with my dog.

    By Joao Pedro Marins 19 Feb, 2024
    Do you know the benefits of partnering with a Local Buy pre-approved supplier? In Queensland's public sector, staffing solutions are crucial in ensuring smooth operations, and partnering with organisations through Local Buy can save you time and money. As your trusted recruitment agency specialising in the public sector, with the privilege of being a Local Buy's Preferred Supplier, we understand the unique challenges and requirements that Local Government Councils, State Government Departments, Government Owned Corporations (GOCs), Water Authorities, and Not-For-Profit organisations face. Being under Local Buy's label assures you of our quality standards and guarantees an easy mind when choosing PSP for recruitment services. Partnering with us offers numerous benefits that can streamline hiring processes and drive your organisation forward. Who is Local Buy? The Local Government Association of Queensland (LGAQ) created Local Buy in 2001 when councils sought procurement help. Access to Local Buy is a valuable component of LGAQ membership, and the profits are returned each year to the LGAQ, investing to help keep council membership fees low. Local Buy helps Councils meet legislative, reputation and compliance needs, simplifying the process by connecting councils to pre-qualified local Queensland suppliers, big and small. This saves time and money and reduces councils' need to tender, advertise and prepare contracts. What is a Pre-Qualified Supplier? A Local Buy Pre-qualified Supplier refers to a company that has been thoroughly evaluated and deemed to possess the essential technical, financial, and managerial expertise required to deliver services or provide goods per specific standards. Once a company is appointed as a Local Buy Pre-qualified Supplier, it becomes visible to councils and other government organisations searching for the products and services offered through that arrangement. Why Organisations Choose Local Buy Local Buy is a trusted and efficient procurement partner for Queensland's public sector entities and beyond. They help organisations by reducing risk, saving time/money and improving governance, and buyers have spent over $1.9 Billion through Local Buy Arrangements over the past three years. Reduce Risk: Mitigating risks associated with procurement is essential for any organisation. Government procurement is costly, and organisations need to manage fraud and corruption risks, complying with Queensland Audit Office standards. Local Buy offers a robust framework that ensures compliance with regulatory requirements and best practices, minimising the likelihood of legal or reputational issues. Save Money: Maximising cost-efficiency is one of the top priorities for most government organisations. Local Buy facilitates cost savings through competitive pricing and streamlined procurement processes, often removing the necessity of opening a Tender process. Improve Governance: Effective governance is essential for maintaining transparency, accountability, and integrity in procurement practices. Local Buy promotes good governance by providing a centralised platform for procurement activities, standardised procedures, and clear guidelines. By adhering to Local Buy arrangements, organisations can enhance governance frameworks, minimise procedural discrepancies, and ensure fair and equitable treatment of suppliers. Access to Trusted Suppliers: Local Buy is a gateway for councils and other organisations to connect with a network of trusted suppliers who understand the unique needs and challenges of Local Government. With over 4,000 registered suppliers and a growing pool of 250 organisations utilising Local Buy, entities gain access to a diverse range of vendors offering quality products and services. Conclusion The statistics speak volumes about the effectiveness and popularity of Local Buy among Queensland's public sector entities. With 800 purchasers actively utilising the platform, including all 77 Queensland councils , a significant portion of Requests for Quotations (RFQs), approximately 60% , are processed through their VendorPanel. Moreover, the consistent growth in the number of organisations leveraging Local Buy, coupled with a 12% usage increase in 2024, underscores its proven track record in delivering tangible results. Notably, the $850 million spent through Local Buy over the past year reflects its substantial impact on procurement outcomes and financial stewardship across the region. As an approved Preferred Supplier, Public Sector People is proud to be part of Local Buy's proven success and continuous growth. This partnership reinforces our commitment to public sector excellence and the highest standards in providing our services. Our tailored expertise ensures that we can efficiently source candidates who possess the requisite skills and align with your organisation's values and objectives. With our compliance assurance, streamlined processes, cost efficiency, and access to a diverse talent pool, we are here to help you overcome recruitment challenges. Contact our specialists today to learn more about us and how we can support your team's growth: Get in touch
    By Joao Pedro Marins 17 Dec, 2023
    Are you feeling that you need a change for your career in 2024? Do you want to explore new opportunities? If so, you're not alone. Many people look to make a career transition when entering a new year. The concept of a career move has become more diverse than ever. Beyond the traditional notions of climbing the government ladder, professionals now consider various possibilities – from seeking promotions to changing sectors or transitioning to new organisations. It requires a flexible mindset and a strategic approach tailored to your unique aspirations. But where do you start? In this article, we'll provide you with 10 tips that can help you make a successful career move in 2024. From identifying your reasons for a career change to staying positive and motivated throughout the process, we've got you covered. Let's dive in! 1 - Defining Your Career Objectives Start by defining what a career move means to you. Are you seeking a promotion within your current organisation, aiming to switch industries, or exploring opportunities in different agencies? Clearly understanding your objectives will guide your strategy and help you make informed decisions. Before diving into the job market, take the time for introspection. Evaluate your skills, values, and interests. Set clear, realistic goals for your career change within the public sector to align your aspirations with potential opportunities. 2 - Ask Internally If you are already working for a public sector organisation and enjoy your current position, consider exploring internal opportunities first. Moving within the same organisation offers advantages such as familiarity with the company culture, established trust, and a quicker onboarding process. Whether you are considering climbing up the ladder with a promotion, or a side step to a different sector, it’s always best to assess your internal opportunities first before looking elsewhere.
    By Joao Pedro Marins 13 Nov, 2023
    ​Recruiting temporary staff and contractors for the public sector can be a complex and time-consuming process. However, the Queensland Government has established the Contingent Workforce Panel to streamline this process and make it easier for government agencies to source and manage high-qualified temporary staff and contractors.
    Contingent Working Force Panel: Streamlining Recruitment For Queensland Government Agencies
    By Joao Pedro Marins 05 Jun, 2023
    ​Recruiting temporary staff and contractors for the public sector can be a complex and time-consuming process. However, the Queensland Government has established the Contingent Workforce Panel to streamline this process and make it easier for government agencies to source and manage high-qualified temporary staff and contractors.
    Search & Selection – The Solution For Critical, Senior And Hard-to-fill Strategic Hires
    By Sector People 17 May, 2023
    ​RLeadership & Strategic positions are often challenging to appoint across the wider Public Sector for a multitude of reasons. Although different in each case, it's often due to competition from the private sector as well as various government departments, demands of the candidate market coupled with salary and career expectations and pressure on salaries. Although you may think the easiest way to find those professionals would be to work with as many recruitment agencies as possible to cover a wider audience, the solution which offers a higher level of success is likely different.
    Queensland's Expected Growth For The Following Years
    By Nathan Eshman 31 Oct, 2022
    ​Now is a great time to consider taking an opportunity within the Public Sector in Queensland. The Sunny state is growing.
    Australia’s Most In Demand Jobs And What That Means For Those Working In The Public Sector
    By Emily Harris 10 Oct, 2022
    In the lead up to Australia’s Jobs and Skills Summit for 2022 (the Summit), the Federal government have revealed the country’s most in-demand jobs based on the government’s Skills Priority List, current data on job vacancies, current employer demand and the projected growth in employment over the next five years. These ‘hottest’ occupations included construction managers, civil engineers, ICT business and systems analysts and software and application programmers.
    How Your Onboarding Process Can Improve Employee Retention
    By Emily Harris 03 Oct, 2022
    Onboarding is often argued as the prime opportunity for employers to win the hearts and minds of new employees. However, organisations can underestimate the importance of onboarding, as they’ve already ‘landed’ their dream candidate. But, an employee’s experiences with an organisation within the first 6 months to a year (which is how long experts believe onboarding to last) will play an integral role in an organisation’s overall productivity levels. The initial interactions a new starter has with the government agency or public sector organisation will colour their future experiences with that government agency and consequently, negative onboarding experiences often contribute significantly to that new starter leaving the new workplace within the year.
    How Public Sector Organisations Can Build Culture Within A Hybrid Work Model
    By Emily Harris 03 Oct, 2022
    ​The Hybrid Work Model emerged after the pandemic first hit, where many employees were forced to work remotely for an extended period of time to adhere to COVID-19 restrictions. It’s important to note that in 2019 before COVID-19 was detected in Australia, about a third of the country’s working population was regularly working from home (Siebert,2020). However, at the height of COVID restrictions in 2020, 56% of all Australian Public Service employees were working from home (Australian Public Service Commission, 2020). This is significant, as traditionally due to the sensitive nature of the information Australian Public Service Workers often deal with and the requirements of the services they provide (e.g. emergency services) those working within Local Councils or Government agencies have always been required to work predominantly in the physical office.
    Congratulations Marcel Lafontaine, Psp's 2022 Building Trust Award Winner
    By Karis Mckenna 30 Sep, 2022
    Today, we wanted to congratulate Marcel Lafontaine who during Public Sector People’s recent End of Financial Year celebrations, walked away with two awards; the Top Biller Award and the Building Trust award. The Top Biller award is fairly self-explanatory; it’s the award given to the consultant who has made the most sales for the business (which in itself is an amazing achievement). However, the Building Trust award is decided on by the PSP leadership team and is awarded based on the recipient’s ability to live out Public Sector People’s overarching vision and values.
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